Alula
Creation of Alula
Creation of Alula
With a clear global expansion strategy in place and true to its entrepreneurial spirit, Aspen is vastly increasing its market presence through key strategic acquisitions- the S26 brand being one of them.
The ‘Brand Transition’ project has been set up to inform and facilitate an optimal transition process. The current brand will evolve in accordance with the brand strategy, positioning, portfolio architecture and look and feel that will be defined through this project.
The new Alula brand
Activation
The new Alula brand
Aspen has the rights to the S26 name for a 10-year period. A full migration to a new ‘Aspen Nutritionals brand – Alula’ have to happen within this time. Therefore, understanding the resident equity in the various components of the current brand is critical to a successful transitioning.
S-26 – Communication touch points - Consumer; HCP & Trade PR
Consumer Digital
Consumer Digital
Consumer Digital
Consumer In Store
Consumer Print
HCP’s
HCP’s
KOL’s
