About Us
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We leverage data & technology centric marketing to deliver real sustainable business results
Fastrack was formed out of the worlds leading strategic branding consultancies (Interbrand Africa) bringing over 40-years of global brand strategy, design, activation and performance management experience together.
We create brands that are designed to unlock business value. At Fastrack, we are both creatively strategic and strategically creative – and we believe these disciplines are equally important to the success of the brand and business. Our study of the Best Global Brands over the last 16 years has taught us that real value is generated by delivering the brand purpose through the behaviors of and experiences with the brand, defined by the creative expression of the brand. We believe that world changing brands are able to anticipate the needs of stakeholders and create desire within customers by adopting a living and flexing expression of the brand that is grounded in a singular idea.
01.
We’re all about results
By helping to ensure your brand strategy supports your business strategy, all of our work will focus on delivering bottom-line results.
02.
Future-proofing your business
The integration of a global brand strategy creates a big opportunity to ensure that the business delivers incremental value to your stakeholders – today and into the future. It will be important to understand the business drivers of the future while embracing what is relevant and authentic to who you are today.
03.
Experience working with complex stakeholder groups
The Fastrack team brings a wealth of experience working with complex stakeholder groups from working directly with governments, B2B, and B2C audiences, and organisations held accountable to a vast array of constituents. Through these experiences, we know that gaining the support of these constituents begins with a grassroots approach and an authentic understanding of their needs and drivers.
Why do we do what we do?
Build & leverage your brands for real impact.
We delivered the business strategy and aligned brand strategy, created the new corporate identity & applied it throughout the business. Whether you are launching a new product or business or struggling to make hay with an existing entity, we can provide you with the team, experience, and expertise to take you to the next level. Our brand insights will illuminate a path forward and our on-the-ground capabilities will help you tread that path to success.
Fastrack Reviews
Fastrack consulted with Ultra Liquors on our brand strategy and design. Their team analysed and unpacked the core of our business and then overhauled our brand. We have never looked back.
“Doug is always the smartest brand guy in the room. That’s why I always want him in my room!”
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I have had the privilege of working with Doug on many brand development projects for large corporates across Africa. Doug demonstrates a deep understanding of brands and branding, and effectively blends his technical expertise in marketing management systems with his strategic eye to develop impactful results.
Doug's passion and dedication to delivering quality, is evident in his work. His depth of knowledge of the African business landscape enables him to navigate the challenges of multi-country projects to deliver insightful recommendations with successful results.
In short, Doug is an expert in branding, marketing, and business in Africa. He is an invaluable resource and a true professional in every sense of the word.
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